I love shopping at Sephora for my make up and one of the main reasons is because they always give out free samples! Well, when you shop at an actual store sometimes you need to ask for them but they will always give you some if you ask. And if you shop online, you can always pick 3 samples with each order and sometimes you can get even more depending on what type of promotions they have.
Of course if you are part of their rewards program, Beauty Insider, you can collect points and get nicer samples when you accumulate up to 100 or 500 or more points. Also you get a free gift on your birthday! They have another VIB program too but I don't spend enough money each year there to qualify I think. But I sure do enjoy those free samples and birthday gifts each year. Although I know it is mainly a marketing ploy but I think it is a great one because who doesn't enjoy getting a little something free when you make a purchase.
Are you a Sephora fan like me? Where do you like to buy your make up?